The most famous infant on the planet is on the fast track to a lucrative career before she even takes her first steps. Blue Ivy Carter, born on January 7, 2012, to power couple Beyonce and Jay-Z is about to add another title to her name—furniture and apparel baby entrepreneur.

Beyonce’s company, TBGK Holdings, filed an intent-to-use trademark application with the U.S. Patent and Trademark Office on January 26^th for a future line of baby carriages, baby cosmetics, diaper bags and kids apparel in the name of Blue Ivy Carter. According to experts, parents are legally authorized to trademark the names of their minor children. Not to mention, having famous parents certainly helps speed up the usually lengthy application process.

The Carters strategically filed the application in order to prevent others from profiting off their baby’s name. This move came on the heels of several applications being submitted to the PTO obviously trying to jump on the Blue Ivy baby bandwagon and cause consumer confusion.

For starters, just four days after the baby was born, on January 11^th, Fashion Designer, Joseph Mbeh, submitted an application to trademark “Blue Ivy Carter NYC” for children’s dresses, skirts and underwear. Meanwhile, another applicant filed on January 20^th for “Blue Ivy Carter Glory IV” for use on a line of fragrances. The trademark office quickly denied both filings, stating that the name belongs to a “very famous infant” and consumers would falsely assume that the products were being endorsed by the celebrity parents. Mbeh and his apparel company, FaceFront now claims that this was a huge misunderstanding and he fully intended to pitch the idea to Jay-Z and Beyonce.

Domain name expert, Michael Berkens, wrote about the Blue Ivy Carter Trademark in a February 9^th article on TheDomains.com. It seems that Beyonce and Jay-Z overlooked an important component of IP protection, which is securing the matching domain name for their baby’s trademark.  Berkens’ research indicated that there is a domain name for BlueIvy.com, registered back in 1999, long before Beyonce contrived the name. However, the domain BlueIvyCarter.com, was registered on January 8^th, the day the baby’s birth and name was announced to the world. Additionally, there are domains registered for BlueIvyCarter.net, BlueIvyCarter.org, BlueIvyCarter.me and lastly BlueIvyCarter.xxx.

Basically, as Berkens notes “this is a good lesson for all celebrities- actually all parents, maybe you should secure the matching .com domain name of your baby before announcing it to the world, especially if you’re planning on trademarking the name.”

Much like Blue Ivy herself, there is a life of possibility surrounding the trademark, which we will anxiously have to wait and see.